Case
Questions on TU Packaging Group: Using Data Analytics to Assess Customer
Profitability
1.
Given the facts of the case, explain the
reasons behind the reduction in TUG’s profit growth despite the strategy to
expansion its customer base.
2.
Describe the factors that distinguish TUG from
its competitors and explain its value position to its customers.
3.
Illustrate TUG’s manufacturing process and
describe the different industries which it serves.
4.
Differentiate between TUG’s customer groups and
state the factor’s that have contributed to the growth of its customer base.
Case Analysis Template (attached)
I.
Read the case you are assigned.
II.
Review the case analysis PowerPoint
posted on Blackboard.
III.
Use the case analysis template posted on the assignment section of blackboard.
IV.
Ensure you fill out the six sections of the
template:
Identification of Problem(s),
Decision Criteria, Analysis, Alternatives, Decision(s)/Recommendations and
Implementation.
Questions
Answer the
case questions posted on blackboard on a separate page.