Think of an organization you are familiar with that is in need of change. If you were the change leader, what would be your vision statement for change?
- Write your vision statement for the change you are striving for.
- Evaluate your vision. Is it:
- Clear, concise, and easily understood?
- Memorable? Exciting and inspiring?
- Challenging?
- Excellence centered?
- Stable and yet flexible?
- Implementable and tangible?
- Does the vision promote change and a sense of direction?
- Does the vision provide the basis from which you can develop the implementation strategy and plan?
- Does the vision provide focus and direction to those who must make ongoing decisions?
- Does the vision embrace the critical performance factors that organizational members should be concerned about?
- Does the vision engage and energize as well as clarify? What is the emotional impact of the vision?
- Does the vision promote commitment? Are individuals likely to be opposed to the vision, passive (let it happen), moderately supportive (help it happen), or actively supportive (make it happen)?
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Vision plays a central role in change management. You must have an idea in order to exert the resources to achieve it, and this idea is the long-term vision you see for the organization. Change starts with an impression or the dream of something better, and then effective leaders and managers gather and utilize the necessary resources to achieve that dream. In this module, we will discuss the role of vision in change management. We will also explore the various approaches that an organization can utilize to create an inspiring vision statement.
Learning Outcomes
- Examine the role of vision in the change management process.
- Differentiate the various approaches to creating a change vision statement.
Readings
Required:
- Chapter 4 in Organizational Change: An Action-Oriented Toolkit
- Oznacar, B., & Celik, M. (2021). Factors that lead to change in the mission and vision statements of organizations: A Research on five-star hotels operating in the Turkish Republic of Northern Cyprus. International Journal of Ecosystems & Ecology Sciences, 12(1), 225–236.
- Venus, M., Stam, D., & Van Knippenberg, D. (2019). Visions of change as visions of continuity. Academy of Management Journal, 62(3), 667-690.
Recommended:
- Module 4 PowerPoint Presentation