PledgeMusic and Zinepak: Creating New Businesses in the Music Industry by Directly Engaging Fans

September 3, 2024September 3, 2024 Discipline: Entrepreneurship

  • 1. What environmental trends are working in favor of PledgeMusic and ZinePak? What environmental trends are working against each company?

  • 2. What gap or gaps in the marketplace does both PledgeMusic and ZinePak fill? On a scale of 1 to 10 (10 is high), how elegantly do you think each company is filling the gap or gaps you identified?

  • 3. Suggest one or two additional business ideas that would allow musicians to better engage with their Super Fans.

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