Project 2 Milestone: Patagonia’s activism and CSR initiatives and identify potential KPIs

To review Patagonia’s activism and CSR initiatives and identify potential KPIs.

Because Patagonia is a privately held company, its financial records are not available in the public domain. So, you are required to analyze the mission, vision, values, CSR initiatives, and financial records of the health and beauty company as well as the company you chose Walt Disney. You will then deduce which financial key performance indicators likely align with a company’s mission, vision, values, and CSR initiatives.

Prompt

To complete this assignment:

1. Review the resources you will be using (ATTACHED):
   • Marketing and sales executive summary
   • Vision, mission, and values of your company
   • Consolidated balance sheet of your company
   • Consolidated cash flow statement of your company
   • Consolidated income statement of your company
   • Balance sheet of your chosen company – Walt Disney
   • Cash flow statement of your chosen company – Walt Disney
   • Income statement of your chosen company – Walt Disney
2. Review information related to Patagonia’s corporate social responsibility and activism, as well as their mission, vision, and values (ATTACHED):
   • Patagonia Case Analysis
   • Patagonia’s Corporate Social Responsibility and Activism
   • Patagonia—Our Footprint
   • Patagonia—Mission, Vision, Values
3. Based on your review of the financial records of the health and beauty company as well as the company you chose in Module One, identify common financial KPIs and explain how these could also align with Patagonia’s CSR initiatives and its mission, vision, and values.
4. Based on your review of Patagonia’s information, describe how CSR activism can lead to a better brand image and financial results.
5. Explain what the health and beauty company could do to incorporate CSR activism strategies to meet its own KPIs.