I need to perform thematic analysis of my interviews with coding. I will share the interview framework I carried out. My research is mono-method, so I just carried out interviews with consumers. I need to perform the thematic analysis and the coding. Coding is a method which helps you to organise and group similarly coded
data into categories or “families” because they share some characteristic. So from coding you need to go to categories. When the major categories are compared with each other
and consolidated in various ways, you can begin to transcend
the “reality” of your data and progress towards the thematic
and conceptual (SEE SCREENSHOT ATTACHED ON HOW TO DO CODING AND THEMATIC ANALYSIS). For each interview paper please provide the thematic analysis. I will attach my university slides on how to do the coding with examples.
UNRAVELLING THE IMPACT: AN EXPLORATORY STUDY OF HOW CONSUMER LOYALTY RESPONDS TO MERGERS AND ACQUISITIONS WITHIN LUXURY FASHION BRANDS IN EUROPE.
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