Part 1: critically analyse the internal capabilities (resources, organisational structures, and business
modelling including where relevant your social responsibly / CSR, approach to sustainability,
governance structures and accountability) and external environment, in relation to the
organisation’s strategic approach to value creation.
Part 2: of the report should devise strategic choices moving forward.
Part 3: should evaluate those key strategic choices (including references to financials) within the
organisation based on key theories and frameworks.
Ensure that your report has Introduction that outlines the scope of the assessment, main body
analysis divided with the above 3 parts, Conclusion and Recommendation section at the end of the
report in summarizing the key points of the report as well as suggest new ways of action for the
organization in the form of recommendations.
(i.e. avoid ‘I’ or ‘We’)
• Avoid long quotations from books or journal papers. You need to write the essay in your
own words.
• Provide a reference section that is formatted in Harvard style
| Literature Review / Critical analysis of internal capabilities and external environment/Strategic choices evaluation/ Application on selected organization /Critical evaluation of those strategic options. (2450words) |
| Critically analyse the organisation’s internal capabilities (resources, organisational structures, and business modelling including CSR, sustainability, governance, ethics and accountability) in relation to the organisations strategic approach to value creation/ Competitive Advantage, identifying Strengths and Weaknesses, along with the external environment to assess the main threats and opportunities. –Devise strategic choices moving forward. Summarise from your critical analysis the main opportunities and threats. Then utilising your organisation strengths and Weaknesses devise suitable strategic choices/ alternatives that could develop and maintain sustainable competitive advantages. |