- TOPIC : From Strength to Success : A SWOT analysis approach to strategic marketing for expanding a family-owned trucking company.
- must submit a research paper that covers a topic in the marketing management or strategic marketing literature. This is an opportunity for you to explore a particular area or industry segment in greater depth.
- This paper should include at least 25 peer reviewed journal references and should be typed double-spaced, referenced and formatted formally using the APA 7th edition (American Psychological Association) style guidelines.
- Your paper should be a MINIMUM of 15 pages of content and should not EXCEED 30 pages of content.
- Criteria for evaluation of the paper follow as an attachment.
From Strength to Success : A SWOT analysis approach to strategic marketing for expanding a family-owned trucking company.
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