IMPORTANT: Please carefully read Assignment Brief and Guide – Presentation.pdf, and follow all guidelines.
WHAT ARE YOU ASKED TO DO?
Choose one of the listed companies (e.g., Barclays, NatWest, HSBC, Lloyds, Price Waterhouse Coopers, or KPMG) to prepare a 1500-word presentation to assess the elements of 7Ps of marketing mix.
This task will require you to include all the following:
1.
Introduction
Introduction
o
Define Marketing mix.
Define Marketing mix.
o
Identify the elements of 7Ps of marketing mix.
Identify the elements of 7Ps of marketing mix.
2.
Price
Price
o
Discuss the “Price” component of marketing.
Discuss the “Price” component of marketing.
o
Discuss pricing strategies of your chosen organisation.
Discuss pricing strategies of your chosen organisation.
3.
Place
Place
o
Describe “Place” as the distribution aspect of marketing.
Describe “Place” as the distribution aspect of marketing.
o
Discuss the importance of location, accessibility, and distribution channels of your chosen organisation.
Discuss the importance of location, accessibility, and distribution channels of your chosen organisation.
4.
Promotion
Promotion
o
Describe the “Promotion” element of marketing.
Describe the “Promotion” element of marketing.
o
Discuss the promotion strategy of your chosen organisation such as advertising, online marketing, social media, or public relations.
Discuss the promotion strategy of your chosen organisation such as advertising, online marketing, social media, or public relations.
5.
Product
Product
o
Define “Product” in the context of service marketing.
Define “Product” in the context of service marketing.
o
Highlight a product and actions of your selected organisation.
Highlight a product and actions of your selected organisation.
6.
Physical Evidence
Physical Evidence
o
Define “Physical Evidence” in marketing.
Define “Physical Evidence” in marketing.
o
Discuss the role of tangible elements of your chosen organisation such as facilities, infrastructure, signage, website design, or marketing material.
Discuss the role of tangible elements of your chosen organisation such as facilities, infrastructure, signage, website design, or marketing material.
7.
People
People
o
Emphasize the role of “People” in marketing.
Emphasize the role of “People” in marketing.
o
Discuss the employee skills, experiences, and customer service of your chosen organisation.
Discuss the employee skills, experiences, and customer service of your chosen organisation.
8.
Process
Process
o
Explain the “Process” component in marketing.
Explain the “Process” component in marketing.
o
Identify the key touchpoints (e.g., the moment the customer starts interacting with your bank’s products and services.
Identify the key touchpoints (e.g., the moment the customer starts interacting with your bank’s products and services.
9.
Conclusion
Conclusion
o
Summarize the importance of the 7Ps in marketing.
Summarize the importance of the 7Ps in marketing.
o
Discuss the need for integrating the 7Ps effectively to create a consistent marketing strategy.
Discuss the need for integrating the 7Ps effectively to create a consistent marketing strategy.
10.
References
References
o
This slide needs to include ALL the sources/references used in your work.
This slide needs to include ALL the sources/references used in your work.
o
It is important to follow the CCCU Harvard Referencing style.
It is important to follow the CCCU Harvard Referencing style.
o
You must include a minimum of 10 different sources.
You must include a minimum of 10 different sources.
Important:
•
All tasks must be supported by relevant industry and academic research.
All tasks must be supported by relevant industry and academic research.
•
As this is a presentation, all images and statistical data must be directly linked to the information on each slide and supported by reliable sources.
As this is a presentation, all images and statistical data must be directly linked to the information on each slide and supported by reliable sources.
IMPORTANT
•
You need to create 10-15 slides (for a 20-minute presentation) in PowerPoint format.
You need to create 10-15 slides (for a 20-minute presentation) in PowerPoint format.
• The slide deck with the Speaker Notes should be submitted in Word format. Your lecturer will provide further guidance during the lectures.
• All information in your assignment must be supported by relevant industry and academic research.
• Do not use Wikipedia and blogs in your assessment.
• Word count with ± 10% tolerances (i.e., for a 1500-word assessment, the maximum word count is
•
1650 and the minimum word count is 1350).
•
1650 and the minimum word count is 1350).
List of sources
Books
•
Armstrong, G. (2009). Marketing: an introduction. Pearson education.
Armstrong, G. (2009). Marketing: an introduction. Pearson education.
• Baker, M.J. (2017). Marketing strategy and management. Bloomsbury Publishing.
• Chernev, A. (2019). Strategic marketing management: Theory and practice. Cerebellum Press.
• Fahy, J. and Jobber, D. (2019). EBOOK: foundations of marketing, 6e. McGraw Hill.
• Kotler, P. and Armstrong, G. (2016). Principles of Marketing sixteenth edition.
• Kotler, P., Keller, K., Manceau, D. and Hemonnet-Goujot, A. (2019). Marketing Management (16e édition) (No. hal-02176421).
•
Keller, K. L., Kotler, P., Chernev, A. (2021). Marketing management. United Kingdom: Pearson.
Keller, K. L., Kotler, P., Chernev, A. (2021). Marketing management. United Kingdom: Pearson.
•
Park, S. (2020). Marketing management (Vol. 3). Seohee Academy.
Park, S. (2020). Marketing management (Vol. 3). Seohee Academy.
• Thomas, J. (2020). January. Marketing concept: examining AMA definitions, evolution, influences. In Seventeenth AIMS International Conference on Management. Kerala: Indian Institute of Management Kozhikode.
Academic Journals:
• Cao, H. and Folan, P. (2012). Product life cycle: the evolution of a paradigm and literature review from 1950–2009. Production Planning & Control, 23(8), pp.641-662.
• Cambra-Fierro, J., Gao, L., López-Pérez, M.E. and Melero-Polo, I. (2022). How do macro-environmental factors impact customer experience? A refined typology, integrative framework, and implications. The Service Industries Journal, 42(9-10), pp.653-687.
• Wirtz, J., Tuzovic, S. and G. Kuppelwieser, V. (2014). The role of marketing in today’s enterprises. Journal of Service Management, 25(2), pp.171-194.
• Mohammad, H.I. (2015). 7PS marketing mix and retail bank customer satisfaction in northeast Nigeria. British Journal of Marketing Studies, 3(3), pp.71-88.
4
Introduction to Marketing Management
4
Introduction to Marketing Management
• Jain, M.K. (2013). An analysis of marketing mix: 7Ps or more. Asian Journal of Multidisciplinary Studies, 1(4), pp.23-28.
Websites
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Bloomberg Businessweek
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The Financial Times
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Harvard business review (magazine)
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Statista
•
Mintel
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www.skills4studycampus.com
•
The Economist
•
Marketing Week
•
Forbes
•
ICAEW
•
ACCA
•
AccountancyAge
•
CIMA
Bloomberg Businessweek
•
The Financial Times
•
Harvard business review (magazine)
•
Statista
•
Mintel
•
www.skills4studycampus.com
•
The Economist
•
Marketing Week
•
Forbes
•
ICAEW
•
ACCA
•
AccountancyAge
•
CIMA
Important:
All of your work must be based on reliable research and have 10 different sources within it. Please ensure you use both direct and indirect citations. You must reference all sources used in your work, using the Harvard Referencing Guide from CCCU.
All of your work must be based on reliable research and have 10 different sources within it. Please ensure you use both direct and indirect citations. You must reference all sources used in your work, using the Harvard Referencing Guide from CCCU.
Word Count (1,500
words +/ –10%)
The essay should have 2000 words exclusive of the cover
and reference pages. You are required
to produce an essay using a variety
of research materials, which must be properly referenced in accordance
with the CCCU/Harvard Referencing style.