Textbook: Gallaugher, John (May 2024). Information Systems: A Manager’s
Guide to Harnessing Technology (Version 10). FlatWorld ISBN: 978-1-4533-4121-6
https://students.flatworldknowledge.com/course/2608869
International editions of the textbook(s) are not acceptable substitutes. The textbook(s) will
be used to support the learning outcomes for this course through readings, examples and
https://students.flatworldknowledge.com/course/2608869
International editions of the textbook(s) are not acceptable substitutes. The textbook(s) will
be used to support the learning outcomes for this course through readings, examples and
exercises. The publisher’s online reader tool is accessible. You can find out more about that
at: https://catalog.flatworldknowledge.com/accessibility
INSTRUCTIONS:
“Google Case Presentation”
One of the most important things managers and leaders do is analyze potential strategy
argue for what to do or not to do. Consultants and Directors often have to assemble proposals
within a week or two unexpectedly while still keeping all other work going. This signature activity
is your guided, safe sandbox to develop and practice this skill. You will be put into case teams
based the CLASS results to engage in this activity. You and your team will develop a clear
understanding of the company assigned to you then present it. This presentation gives you a
chance to apply technology policy strategic analysis widely. Proposals create policy and set
strategy in motion. Every case presentation needs to make at least two technology strategy
recommendations and justify them based on the analysis presented by your team. At least one
recommendation needs to be something the company should start, continue, or enhance. At
least one need to be something the company should stop/spin off. Some of the companies are
quite large. Be sure to research thoroughly. Begin with the materials in our textbook. The case
presentation should last at least 15 minutes. Depending on how many teammates you have,
each person will have one or more of the following roles. Cover them all. Consider assigning
one or two people to each to 1-4 with everyone tasked with 5 (though you may want to assign a
lead for 5). Ultimately, every team member is responsible for the entire product.
understanding of the company assigned to you then present it. This presentation gives you a
chance to apply technology policy strategic analysis widely. Proposals create policy and set
strategy in motion. Every case presentation needs to make at least two technology strategy
recommendations and justify them based on the analysis presented by your team. At least one
recommendation needs to be something the company should start, continue, or enhance. At
least one need to be something the company should stop/spin off. Some of the companies are
quite large. Be sure to research thoroughly. Begin with the materials in our textbook. The case
presentation should last at least 15 minutes. Depending on how many teammates you have,
each person will have one or more of the following roles. Cover them all. Consider assigning
one or two people to each to 1-4 with everyone tasked with 5 (though you may want to assign a
lead for 5). Ultimately, every team member is responsible for the entire product.
1. Lookup and summarize the recent patents filed by your company
(https://www.uspto.gov/patents/search ). This will give you a sense of what they are
working on. Consider benchmarking against competitors also to see if they are relatively
more or less productive and active. For larger companies, you may want to limit this to a
specific product category or technology domain.
2. Network through LinkedIn, personal connections of team or class members, or other
means to interview one or more people in the company/industry/product market you are
examining related to your company. Seek answers to some of your questions about what
the company’s strategy is and how they manage their internal technology workforce.
What is it like working at the company? How is morale? (Check Glassdoor too. Human
resources drive innovation.) What is the innovation climate? Are there emerging
solutions coming that have not hit the news? What does the person think will be
important in their work and products in the near future? Are they aware of emerging data
opportunities? What are they? What about data security and risks issues? If they are
willing to be on record, get a picture of them and share their name. If not, you can cite
them as an anonymous source but be sure to clarify who they work for and generally
how long they have been there and in what capacities.
working on. Consider benchmarking against competitors also to see if they are relatively
more or less productive and active. For larger companies, you may want to limit this to a
specific product category or technology domain.
2. Network through LinkedIn, personal connections of team or class members, or other
means to interview one or more people in the company/industry/product market you are
examining related to your company. Seek answers to some of your questions about what
the company’s strategy is and how they manage their internal technology workforce.
What is it like working at the company? How is morale? (Check Glassdoor too. Human
resources drive innovation.) What is the innovation climate? Are there emerging
solutions coming that have not hit the news? What does the person think will be
important in their work and products in the near future? Are they aware of emerging data
opportunities? What are they? What about data security and risks issues? If they are
willing to be on record, get a picture of them and share their name. If not, you can cite
them as an anonymous source but be sure to clarify who they work for and generally
how long they have been there and in what capacities.