Think of a company that you frequently patronize. This may be for travel, hospitality, dining out, clothing, food, cars, recreation, or even medical.
- Choose one product/service offered by this organization. Is this product sold in a brick-and-mortar store or online? Is the product offered wholesale or retail?
- There are 3 target market strategies a company can choose to use to attract customers and sell its products/services. How is the company using market segmentation to grow its share of the market? Who are the ideal customers for this product? How do you know this from the company’s actions and strategies?
- Using the 4 P’s of marketing- How has this company marketed and promoted this product? Which of the six utilities of marketing are performed?
- What types of media has it been offered (social media, traditional print, TV, online, direct mail, direct marketing, etc)? Look at the text for reference and analyze how well you think the company is hitting the mark with marketing and promoting this company. How well is the company using digital marketing and social networking channels in its marketing campaigns?
- Choose one ad as your favorite or least favorite and tell us why you selected this one.
- Who are the key competitors for this product? How has this affected your company, if there are competitors?
Compose an initial post of at least 300 words by answering the prompt given above