Identify a specific product of a company from and discuss its appropriateness for expansion into an international market .
The primary objective is to:
Identify a specific product or service of a company (operating in any industry) from your country or a country you are familiar with and discuss its appropriateness for expansion into an international market (i.e., another foreign country).
Assess your chosen company’s ability to leverage its internal resources and capabilities (e.g., manufacturing, research and development, marketing strategies, capital financing, logistics, supply chain, and distribution) into your chosen foreign market to determine its attractiveness. [
Conduct a detailed evaluation of the foreign market/country’s political, economic, cultural, legal, and financial climate and, considering your discussion in Part 2 above, determine and justify an appropriate mode of entry.
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