Chobani – Market segmentation and targeting strategy as well as customer decision making profile.

January 8, 2024January 8, 2024 Discipline: Marketing
The company I was assigned is “Chobani”
The assignment reads:
“As you continue to work on your marketing plan for your assigned company/product, you are asked to create the following: (1) a market segmentation and targeting strategy and (2) a customer decision-making profile. Keep in mind, your strategy should be a NEW recommendation based on your research and analysis. Your strategy should NOT include something that the company is already doing.  Please refer to the marketing template as guidance.  All recommendations and analysis should be based on concepts from the readings in chapters 1-3 of the sixteenth edition Marketing text by Roger A. Kerin and Steven W. Harley as well as your research – NOT YOUR OPINION- and MUST include citations to your refernces using APA style.”

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