With increased emphasis on the Triple Bottom Line and a specific
directive to reduce carbon emissions stemming from the use of fossil fuels, the
pressure to shift to supply chain electric trucks is intense. While there
is significant media attention harping on the benefits of going electric (https://www.ttnews.com/articles/battery-electric-vehicle-market),
the trucking sector on average has been reluctant to jump on this
bandwagon. Consider the article “Trucker warns over impact of EVs:
Failure of technology could be ‘catastrophic'” (https://www.foxbusiness.com/economy/trucker-warns-over-evs-impact-failure-technology-could-be-catastrophic).
Imagine you are the Vice President of Marketing for Tesla’s Semi Division. What
would be your marketing strategy to win over the electric truck naysayers to
improve Tesla’s electric truck sales? Develop your strategy to solve this
dilema. Address many of the relevant concerns and make appropriate
recommendations.
What would be your marketing strategy to win over the electric truck naysayers to improve Tesla’s electric truck sales? Develop your strategy to solve this dilema. Address many of the relevant concerns and make appropriate recommendations
May 24, 2024May 24, 2024
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