You need to help continue writing based on the previous content and add it to the table of contents.
6.Discussion and conclusion
In the previous sections, the data from the experimental questionnaire is analyzed, and the results are examined. The final chapter of this research discusses and concludes the main findings. You need to discuss the results to support or reject the hypothesis. Additionally, the theoretical contributions are discussed.
The subheadings are:
6.1. Discussion of the results
Discuss the results to support or reject the hypothesis. Additionally, discuss the theoretical contributions.
H1: Consumers who receive environmental information will demonstrate a higher willingness to pay for green delivery options compared to consumers who do not receive such information.
H2: The willingness to pay a premium for green delivery services among educated consumers is positively correlated with the level of environmental savings (e.g., CO2 reduction) provided by these services, but the relationship is not linear.
H3: The impact of environmental information on the willingness to pay for green delivery services varies between hedonic and functional products, with a greater effect observed for deliveries of hedonic products.
6.2. Practical implications
6.3. Limitations and future research
6.4. Conclusion
In the fifth section, I analyzed and obtained: This suggests that participants perceive small CO2 savings (10% and 20%) as not worth the extra cost, leading some to even choose negative values (indicating that the company should provide them with a refund for supporting CO2 saving products). When CO2 savings reach 50% and above, participants feel that the company’s effort is substantial enough to warrant paying more. Overall, the data on the graph shows a linear positive correlation from 10% to 90% CO2 savings.
You need to find more literature supporting this statement in the sixth section and include it in 6.1 and 6.2.