create a sport consumer experience design (report) that will help Chelsea Football club influence consumer behaviour.
For this assignment, you need to produce a written piece of coursework in the form of a report. You are required to create
a sport consumer experience design that will help an identified sport
organisation (Chelsea Football Club) influence consumer behaviour and give
their fans a unique consumer experience which will increase loyalty and
economic impact. – There will be 2 past paper reports that this assignment should
follow as help and guidance. (although not copy and paste any in as this would be plagiarism)
All instructions are on the ‘Chelsea Report Instructions’ document and then the 2 other added files are past submissions for this assigment that should be used for guidance and layout.
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