Wk 3 – Apply: Summative Assessment: Use Diagnostic Tools to Measure Marketing Performance

May 13, 2024May 13, 2024

Review the Market Performance Data For Company A PowerPoint presentation. Company A is a start-up offering online tax information and tax preparation software. In addition to Google Analytics service, they are using ABC Online reporting to summarize web-based information.


Review all metrics reported by ABC Online. 


Create a 3-to 5-slide presentation based on the data, and do the following: 

  • Identify which measures would be key performance indicators (KPIs).
  • Identify which measures indicate conversion rates. 
  • Identify 3 measures you think would indicate areas where marketing efforts could be improved. Explain why these indicators suggest a need for action.
  • For each of these 3 measures, recommend 1–2 specific marketing actions that would improve that measure.


Format your references according to APA guidelines.

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