The PACE of innovation – ‘The list’ that shows what others need to do….but can’t !!!

May 7, 2024May 7, 2024 Discipline: Marketing

Watch the following Video and answer the following questions:

https://youtu.be/47WDbDwgJMw

 

  1. Car companies, in general, practice incremental innovation. What type of innovation is in evidence in Tesla? Support your answer with relevant examples? L O 2 & 4
  2. How important is a culture of innovation in an organisation and how does Tesla operate innovative management initiatives/practices? L O 2 & 4
  3. How can the ‘traditional’ car industry fight back? Should it fight back or develop new segments? L O 1, 2, & 3
  4. Analyse the marketing strategy of Tesla. Musk seems to be indicating that his ‘Zero Dollar’ marketing strategy may not be working. L O 2, 3, & 4
  5. Has Tesla, as a brand, ‘crossed the chasm’? L O 1 & 3


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