Read the Guardian article “Jaguar Land Rover’s £80 bn UK Investment plan at risk after hard Brexit” and in your response, explain the challenges facing Jaguar Land Rover and how the company should change its strategy.

January 8, 2024January 8, 2024 Discipline: International affairs / relations

Your response should be 1000 words.

Read the Guardian article “Jaguar Land Rover’s £80 bn UK Investment plan at risk after hard Brexit” and in your response, explain the challenges facing Jaguar Land Rover and how the company should change its strategy.

You should also consider whether companies in the same situation should close down their operations in the UK and shift to other locations.

Rawlinson, K. (July 4, 2018) Jaguar Land Rover’s £80 bn UK Investment plan at risk after hard Brexit. The Guardian.


The following learning outcomes for the module are applicable to this assignment:

  • Appraise and critique different theories of international trade.
  • Critically evaluate ways in which challenges might be overcome and firms can maintain a competitive position.
  • Obtain a critical understanding of the global flows of resources, ideas, knowledge and people, as key features of the global enterprise.

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