- Consider how best to segment the market based on one (or more) of the following methods: Geographic; Demographic/Socioeconomic; Psychographic; Behavior; Needs-Based segmentation.
- Determine which target market or markets your company is best positioned to serve.
- Describe the profile of your primary target market.
- Consider the needs of your target market and establish a positioning strategy.
- Craft a positioning map to visually display the key benefits and competitive alternatives.
Follow these standard formatting guidelines for your Marketing Plan deliverables:
- 12 point, Times New Roman font
- Double-spaced
- Title Page
- Reference List
Your marketing plan should include external research with appropriate citations and references written in APA format. For additional information, please refer to the Writing Style Guide.
Below is my outline and SWOT analysis plan