Critically evaluate how Lululemon promotes Equality, Diversity and Inclusion (EDI)

April 25, 2024April 25, 2024 Discipline: Marketing

You should write a academic essay at least in 600 word 

  1. Critically evaluate Lululemon’s Marketing Campaign: Be Human (Be Human is one of pillars of Lululmen Impact Agenda, it was introduced in 2020 to focus Lululemon’s sustainability and social impact efforts.It is central to our overall business strategy and embedded into our day-to-day practices to catalyze innovation and progress, both across our entire organization and within the communities we serve. ) leveraging the concepts analysed in weeks 22, 23 and 24. 
  2.  Critically evaluate how Lululemon promotes Equality, Diversity and Inclusion (EDI) about you have decribed above. For instance, does the sustainable marketing campaign woke-wash the brand? Or, what are the biases and stereotypes that the EDI initiative promotes? (ILOs 1, 2)   
         Please Use the models!!

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