Nespresso is a globally recognized coffee company known for its high-quality coffee products and innovative coffee machines. The company caters to individual consumers but also professionals in the coffee industry.
Develop a report in which you analyze the following key points:
1- Introduction (10%): Introduce the company, its core objectives, and the value proposition you consider adequate for its market (competitive advantage) from at least two competitors.
2- Segmentation (20%): Explain what different groups of B2B customers would be attractive to the company, identifying different B2B segments. Pay special attention to behavior.
3- Main decision makers in the purchasing process of the product (10%). Identify the key decision-makers involved in the purchasing process for each product. Highlight which elements/aspects you think are the most important in each B2B purchasing decision.
4- Product description and strategy (20%): Explain the main uses of the product and how it meets the B2B target audience’s needs.
5- Conclusion (10%)
6- References (10%)