CROWDFUNDING AS AN ALTERNATIVE SOURCE OF FINANCE FOR SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) – A CASE STUDY OF KICKSTARTER AND INDIEGOGO CAMPAIGNS

This is a second of two phases of research work for this dissertation. The first phase being a draft for Chapter 1 & 2 is uploaded to additional documents. This particular phase is going to be iterative and adaptive throughout the 1 week duration. This means reviews, feedbacks, slight adjustments if necessary then approval to finalise. There would be a build on the existing information from the first to complete Chapter 3, 4, & 5.

See below a structural breakdown to adopt.

Second Phase :
Chapter 3 : Research Methodology
3.1. Research Philosophy
Step 1: Get 3 academic sources that speak to research philosophies.
Step 2: Explain briefly the research philosophies (Positivism, Interpretivism, Pragmatism, Realism
Step 3 : Justify my choice of research philosophy – Geared towards interpretivism

3.2. Research Approach
Explain Inductive vs Abductive vs Deductive Reasoning

My work is geared towards inductive reasoning

3.3. Research Design
Multi Method Qualitative Data and a Descriptive vs Comparative Research Design.

3.4. Data Collection
Secondary Data – Speed of Collection

Chapter 4: Key Findings, Interpretation & Discussion / Data Findings and Analysis

Key findings in line with Chapter 2 & 3.

Overview
Research Question Findings

Refer to Chapter 3 for the mode of analysis.

Chapter 5:

Conclusion
Recommendation
Study Limitation

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