Review this video link for a better understanding and appreciation of true meaning of value proposition and what it does for a company
https://hstalks.com/t/1807/the-value-proposition/?business
See page 34 of your textbook for some additional insight. Share your understanding and impressions of value proposition, especially at it pertains to present or past organizations for which you have worked.
I have attched the textbook below.
It's very simple!
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