Is it ethical for researchers to use questionnaires developed and paid by prior clients

April 8, 2024April 8, 2024

READ THE FOLLOWING CASE STUDY AND ANSWER THE QUESTION THAT FOLLOW.

As you supervise the sending out of a mail survey from a client’s place of business, you notice some numbers printed on the inside of the return envelopes. You point out to the client that the cover letter promises survey respondents anonymity, which is not consistent with a policy of coding the return envelopes. She replies that she needs to identify those respondents who have not replied so that she can send a follow–up mailing. She also suggests the information might be useful in the future in identifying those who might react favorably to a sales call for the product.

Question:

Is it ethical for researchers to use questionnaires developed and paid by prior clients? Motivate your answer

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