Pls find assessment brief, module handbook, marking criteria, report structure, learning materials, approved proposal rebranding strategies attached.
The paper must focus more on critical analysis, critical writting using various tools like Ghant Chart, Swot analysis, CRM etc. BY precisely mentioning it’s aim and objectives, recommendation to the company as to how they can improved it’s presence in the global market like UK and Srilanka both. Marketing and advertising strategies, it’s impact on the business and the outcomes, limitations etc.
Giving examples by quoting various case studies and journal papers. Statistic of the company, it’s present and future projections by inducing the rebranding strategies. Current management and political issues faced by the tea industry in srilanka and how it’s deteriorating it’s business overall in domestic and international market.
Realy life examples and critical analysis, in depth research is expecting. With content based images and graphs or charts to display the Figures.