The takeaway from the writing requirement is to be applied to our branding challenge. Our group’s Brand challenge: Developing Burton customers among beginner-intermediate snowboarders. (I have uploaded the professor’s rubric for the last assignment of the same type in the file below, please use this to standardize your writing）
Additional notes from the professor on the assignment： For Book Assignment 3b , each of you has to write your individual takeways and campaign applications FOR THAT ONE GROUP CHALLENGE and SEGMENT, which you will pursue as a group. Unlike the first book assignment where you were focused on your individual work, from this point on everything you will do will be based on this ONE group brand challenge and segment, so please make sure that you coordinate with your teammates accordingly in preparing this submission.