For this assignment you’ll be researching how the tobacco companies shifted their consumer base from cigarette smoking to alternative nicotine-based delivery systems, such as vape pens.
The tobacco settlements caused a huge problem for tobacco companies in that they lost significant access to advertising space and opportunity. As you can read in this linkLinks to an external site., they were prohibited from continuing the market their products in the “traditional” methods. In an effort to remain viable the tobacco companies had to figure out a way to reinvent their product and maintain their consumers. This is where you come in!
For this assignment you’ll be researching how the tobacco companies evolved their media campaigns to retain market share, then explaining that evolution via Infogram.
First, do your research and figure out what they did. You’ll need some stats and the overall marketing strategy they used. After you gather your data, go to Infogram.comLinks to an external site. and select a template that best helps you explain the strategy. Create an Infogram that explains what they did, starting from the settlement through today. Your infogram should clearly explain the strategy(s) used and demonstrate the success (user data, statistics) of their efforts. You can be as creative as you like but your Infogram will present stats (graphs), text and pictures.
Make sure your work is edited and include citation information at the end of the Infogram. Submit a sharable link to Canvas. If you need assistance with using Infogram you’ll find helpful videos in the Resource module How To page.