Based on the
movie, answer the following questions
1.
Apply the
extended marketing mix to McDonald’s. (7Ps) (3.5 marks)
2.
Discuss in detail all the seven brand
elements used by the company. (3.5 marks)
3.
Why did the
McDonald’s founders limit their menu options to three things? Justify. (1 mark)
4.
Currently
McDonald’s is relying on their application. Open the app review and give
recommendations for enhancing customer relationships. (1 mark)
5.
Comment on the
character of Ray Kroc— Do you think Ray is a good entrepreneur? Justify. (1
mark)
Formatting and
Guidelines
₋
The report should
be questions and answers.
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Font, Size: Times
New Roman, 12
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Spacing: 1.5,
justified paragraphs
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References: Add
references at the end of the report
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Plagiarism cases
(copying from your friend or online) will receive a zero
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When answering the questions, you have to answer according to the movie. Any extra information you get or want to add should be referenced.